

December is my favorite month of the year by a long shot, although for those of us in the catering industry it often feels like running a marathon from Thanksgiving weekend until the holidays pass us by. From my feverish quest to send out the first holiday card of the year, to my somewhat psychotic search for the PERFECT gift, I embrace the holiday season in all of its madness.
In this somewhat depressing economy it becomes even more important to get out there and stimulate our economy….especially when at all possible to support the local communities that we live in. Whether we are shopping for produce at our Saturday morning farmer’s market, or frequenting the local boutiques, it’s important that we all take a few minutes to think about what it takes to keep the world we live in thriving.
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Those of us who live in catering land often talk about how much work goes into making our clients happy behind the scenes. Sometimes, it doesn’t seem real how long it can take to make a high quality dish from the moment of its inception to the second it’s placed on the table. This last minute birthday dinner for 70 people kept me running on my toes for a full week, but I found that once I arrived at the event the hectic pace slowed considerably and I was reminded just how much I love my job. There is a rhythm and a groove you fall into when catering….and I love it. I love it so much.

Thank you to everyone who came out to support the launch of Crave San Francisco! We met a lot of fantastic entrepreneurs…had the best lavendar sea salt shortbread cookies ever (thank you Batter Bakery)…and got our hands on this sweet little book.
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